During recent massive floods in Kerala, we witnessed how lack of basic swimming knowledge was a huge hurdle in saving life of self and others. As per UN record, every year 2000 deaths due to drowning are reported. It proves how swimming knowledge is an important part of our life . In this regard we have formed a Charitable Organization which is initiated by Mr. S.P.Muraleedharan, renowned International Adventurous Swimmer, Coach & Motivational Speaker along with prominent people from different walks of life. We are also focusing on other activities like art and culture for developing responsible and productive citizen for new India. Presently, we have started teaching swimming in clean natural water resources. But most of our water resources are highly polluted due to unrestricted human activities. So we have decided to establish Swimming Academy in every Taluk across Kerala starting from Cherthala, Alleppey Dist. This mission requires a lot of money and huge effort. So we appeal to all public to support us to accomplish this mission successfully.